Columbus touching a New World

Its known I guess that I work for Joost and recently I've been shepherding the delivery of the new Joost website, front end and middleware and this morning we delivered part 2 of the new website which includes the Flash player.

At Joost we're now bringing more of the social features that we started in a small way on the original desktop player (which still works its idiosyncratic magic by the way).

Those social features are most obviously about seeing what other people are watching and doing on the site but you can befriend people (which is kind of following them) and see what they watch and favourite.

A step beyond Friends is Groups which you can create and anyone can join. Groups aggregate the behaviour of their members and they form part of the social commentary on what those members do as you can add comments to the Group as well as on individual Shows.

All of the activities on the site can be subscribed to as RSS/Atom feeds so to see what it is that I've been watching recently subscribe to:

http://www.joost.com/api/events/get/simonl?fmt=atom

Oh and the reference to Columbus in the title of this is an obscure in joke, Monday was Columbus Day and the project name of the Website is an explorer, it wasn't Columbus though.